You have invested a lot of money into a new gTLD, paid ICANN, secured the name, invested in technology and you HAVE TO make it a success.
Everyone is go, GO, GO! There is a lot of competition. All the Registries are looking for that extra competitive edge. Everyone is watching; some will stumble at the start of the race, others will be fast out of the starting blocks. The question is, are you willing to go that extra mile?
Domainers use ?