In the advent of the 1,000′s of gTld’s being released, the search engines “have” to change. the users need to adapt they way they search. Please watch this short video by Frank Shilling, the worlds biggest domineer (sic), and the early adopter of .xxx domains (http://www.youtube.com/watch?v=p75KeJN9D0E). He explains it way better than I could ever do. This video was fundamental in me embarking on the recent spending spree.