Frank Schilling also is the founder of Uniregistry a company which applied for over 50 new gTLD’s including .Fashion
For example you could offer a customer the matching subdomain of Fashion.com along with a registration for the new gTLD domain on .Fashion.http://www.thedomains.com/2013/11/14/true-category-killer-domain-hits-the-market-fashion-com-but-why-is-schilling-brokering-it-not-buying-it/comment-page-1/
A message to frustrated ".com" domainers.
Lesson 1: I do not buy ".com" domain names;
Lesson 2: if you work in the domain name business, you use a domain name ending in ".domains", not ".com";
Lesson 3: I only answer emails ending in ".email", other endings won't be read;
Lesson 4: in regard to domaining, I only visit websites ending in ".domains";
Lesson 5: all this is a joke, I don't buy domain names ;-)